The Tucker ‘48 in Advertising
How the Tucker '48 looked in advertising of its day.
Before the debut of the new Tucker '48, there was a massive advertising campaign to promote the previously unknown automobile. In this post we'll look at some of the actual ads that premiered in various publications in 1947/48, as well as an internal Tucker advertisement for ordering ads for their dealer network.
Greg O.
Prospective dealers would have received this sheet. This sheet was provided so dealers could choose which ad they wanted to promote their business. These would be finished ads with their business names in print. However, this poster just has 'blank' as place holders for city, dealer and building names.
Note the order form at the lower right corner.
A finished ad from an unknown publication. An easy assumption is this is a very early advertisement as car's image is not the finished car, but an original concept drawing.
News Bulletins were released by Tucker to advertise headlines of various milestones. In the case of these four, to promote the debut of the final, built cars to the public.
The crowds the new Tucker drew were massive. Here, the ad describes the 'near riot' that almost ensued when the car was shown for the first time in Chicago.
A rare, Tucker ad found in the Saturday Evening Post on March 13, 1948. This was a fairly controversial ad for back then. In the ad, the biggest talking point was safety. Not the sort of thing that was common in automobile advertising in 1948. Oddly, by today's standards, safety was not something that would have been advertised in those days. If you mentioned 'safety' it was implied that maybe your car was not safe in the first place. Odd? Yes, very!
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