Kleiner’s Korner: The Motor Parkway in Advertising Part III
Part III of this series focuses on automobile manufacturers that promoted their products in association with The Long Island Motor Parkway or the Vanderbilt Cup Races. The parkway and the races provided a proving ground for their auto's performance and reliability. These ads are just a sampling as many other manufacturers probably saw the value in being associated with the parkway and the races.
Art Kleiner
The White Company
Windsor T. White, President of the The White Company and member of the family that greatly influenced the auto industry, saw the promise of The Motor Parkway as a means to provide an exclusive country club environment to the local 1,000+ owners of his automobiles.
The White Company was a manufacturer of steam cars (1905 Vanderbilt Cup Race) and was active in promoting automobile roadways. White's dream on Long Island was to erect a "White House" along a section of the Motor Parkway for use by his customers. (Courtesy of "The Romance of the Automobile", James Rood Doolittle, 1916).
Brooklyn Daily Eagle, April 10, 1907
Ambitious plans that never materialized. (Brooklyn Daily Eagle, April 13, 1907)
Allen-Kingston
Finished first in the 1908 Meadow Brook Sweepstakes (The New York Times, October 18, 1908)
"Motor Not Stopped Once"
Buick
The Sun, March 13, 1910
"Better than 55 miles an hour speed"
Brooklyn Daily Eagle, April 11, 1928
Isotta
The New York Times, October 29, 1908
Winner of the 1908 Motor Parkway Sweepstakes
Lancia
1908 Long Island Motor Sweepstakes entrant
But what was The Hol-Tan Company? (The New York Times, October 18, 1908)
Lexington Minute Man Six
"Speed on Straightaway" (Brooklyn Daily Eagle, May 26, 1921)
"78 1/2 miles an hour"!
Brooklyn Daily Eagle, March 5, 1922
Brooklyn Daily Eagle, April 4, 1922
Comments
The long “L” in Lancia resembles a long leg/foot pressing on the accelerator. Can’t explain the “c” on the toe
A few more ads placed in Automobile Topics after the 1909 Vanderbilt Cup Races.
Some more ads from the same publication.