May 18 2020

Kleiner’s Korner: Advertising Using the Vanderbilt Cup Races and the Long Island Motor Parkway

Kleiner’s Korner: Advertising Using the Vanderbilt Cup Races and the Long Island Motor Parkway

As shown in previous posts, advertisers often mentioned the Vanderbilt Cup Races or the Long Island Motor Parkway as an endorsement of their products.  Here are additional examples. 

Art Kleiner


ALCO

ALCO  - image

American Motorist, September, 1910

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Similar ad except no cups were shown and usage of the picture of the actual racer.  Wonder who the individuals seated are.  Program from the International Aeronautical Meet held at Belmont Park, October, 1910.

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The Motor World, February 3, 1910

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The Motor World, February 3, 1910

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The Motor World, February 3, 1910


Locomobile

Locomobile  - image

Advertising the Locomobile Vanderbilt Cup Race post cards and posters - I should have bought a few sets at the time!


Haynes

Haynes - image

The Motor World, May 30, 1907


Babcock Electric Carriage Co.

Babcock Electric Carriage Co.  - image

The Motor World, February 3, 1910


Marmon

Marmon - image

"The Easiest Riding Car in the World"  The Motor World, January 27, 1910


Construction: Standard Oil Company

Construction: Standard Oil Company - image

Good Roads Magazine, January, 1909


Hassam Paving Company

Hassam Paving Company - image

Date TBD


Hassam Paving Company

Hassam Paving Company - image

The Motor World, October 15, 1908


Pennsylvania Cement Company

Pennsylvania Cement Company - image

Better Roads, December, 1912



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