Aug 05 2025

Update: Mystery Friday Foto #41 Solved: The One-Off Chrysler Norseman Concept Car

Update: Mystery Friday Foto #41 Solved: The One-Off Chrysler Norseman Concept Car

Did you identify the one-off Chrysler Norseman Concept Car?

Identify;

  • The vehicle year, make and model

1956 Chrysler Norseman.

  • The designer

The Norseman was designed by the Chrysler Corporation Engineering Division and built by Ghia of Turin, Italy

  • The tragic event surrounding this vehicle

The Norseman, a concept car that Chrysler was planning to tour across the U.S. in 1957, sank with the ill-fated SS Andrea Doria while being shipped from Italy to New York.

  • The location of the car today

The Norseman still 'sleeps with the fishes' 260 feet below the surface of the Atlantic off the coast of Nantucket, amidst the decaying cargo hold debris of the SS Andrea Doria.

The Tragic Fate of the 1956 Chrysler Norseman

The 1956 Chrysler Norseman Concept Car Lost at Sea Updated 1/13/16

Comments (11)

Congrats to Steve Lucas, Ray K, Scott Alexander, Robert & Rose Blake, Bob Barauskas, Marc Alssid, George Ellis, Art Kleiner and Stephen MacNish for identifying the Chrysler Norseman.

Greg O.

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Chrysler Norseman: The Mysterious Concept Car Lost to the Depths of the Atlantic

The Chrysler Norseman is one of the most fascinating concept cars ever built, known as much for its innovative design as for the tragic way it was lost. Created in 1956 with help from Italian coachbuilder Carrozzeria Ghia, the Norseman featured a revolutionary cantilevered roof with no front or central pillars, a powerful 5.4-liter Hemi V8 engine, and numerous futuristic design elements. Unfortunately, this groundbreaking car sank to the bottom of the Atlantic Ocean aboard the SS Andrea Doria before it could be shown to the public. In this video, we explore the incredible story of the Chrysler Norseman, its cutting-edge design, and the tragic circumstances that prevented it from reaching the spotlight. Dive into the mystery of one of the most famous lost cars in automotive history.

00:00 - Intro Retro Car

00:06 - 1956 Chrysler Norseman History

02:47 - Outro Retro Car



Comments

Aug 02 2025 Steve Lucas 1:19 PM

That’s the 1956 Chrysler Norseman designed by Virgil Exner, Jr. and William Brownlee. Sadly, it was aboard the Italian liner Andrea Doria which collided with the Stockholm and sank in July, 1956. Although some reports state that the engine was saved, the car is located at the bottom of the Atlantic Ocean of the coast of Nantucket.

Aug 03 2025 Ray K 2:44 PM

The vehicle year, make and model:
1956 Chrysler Norseman
The designer:
Virgil Exner and commissioned by Ghia of Italy
The tragic event surrounding this vehicle:
The Norsemen sank on the Andrea Doria in July of 1956
The location of the car today:
Bottom of the Atlantic Ocean just off of Nantucket, Mass

Aug 03 2025 Scott Alexander 5:20 PM

The 1956 Chrysler Norseman was a one-of-a-kind concept car that never made it into production due to a tragic accident that occurred during its transportation from Italy to the United States. The Norseman was designed and built by the Italian coachbuilder Ghia, in collaboration with Chrysler, and was intended to be a showcase of cutting-edge automotive design and engineering. At the time of its creation, the Norseman was an impressive feat of automotive design. It featured a sleek, aerodynamic body that was unlike anything else on the road, with a unique tapered rear end that gave it a futuristic look. The car was built using the latest materials and manufacturing techniques of the time, including lightweight aluminum panels and a chassis made from high-strength steel.
Under the hood, the Norseman was powered by a potent 315-cubic inch V8 engine, which was capable of producing up to 260 horsepower. This made it one of the most powerful cars of its time, and ensured that it would be a hit with enthusiasts and collectors alike.
However, tragedy struck just as the Norseman was about to make its debut at the 1956 New York Auto Show. The car was being transported on the SS Andrea Doria, a luxury liner that was en route from Italy to the United States, when it collided with another ship off the coast of Nantucket. The impact caused a massive explosion and fire, which quickly engulfed the ship.
Despite heroic efforts by the crew and passengers of the Andrea Doria, the Norseman was lost in the disaster. Only a handful of the car’s components, including its engine, survived the fire and sinking of the ship.
The loss of the Norseman was a major blow to the automotive world, as it represented a bold step forward in design and engineering.

Aug 03 2025 Scott Alexander 5:38 PM

    The 1956 Chrysler Norseman was a one-of-a-kind concept car that never made it into production due to a tragic accident that occurred during its transportation from Italy to the United States. The Norseman was designed and built by the Italian coachbuilder Ghia, in collaboration with Chrysler, and was intended to be a showcase of cutting-edge automotive design and engineering.
    At the time of its creation, the Norseman was an impressive feat of automotive design. It featured a sleek, aerodynamic body that was unlike anything else on the road, with a unique tapered rear end that gave it a futuristic look. The car was built using the latest materials and manufacturing techniques of the time, including lightweight aluminum panels and a chassis made from high-strength steel.
Under the hood, the Norseman was powered by a potent 315-cubic inch V8 engine, which was capable of producing up to 260 horsepower. This made it one of the most powerful cars of its time, and ensured that it would be a hit with enthusiasts and collectors alike.
    Tragedy struck just as the Norseman was about to make its debut at the 1956 New York Auto Show. The car was being transported on the SS Andrea Doria, a luxury liner that was en route from Italy to the United States, when it collided with another ship off the coast of Nantucket. The impact caused a massive explosion and fire, which quickly engulfed the ship.
    Despite heroic efforts by the crew and passengers of the Andrea Doria, the Norseman was lost in the disaster. Only a handful of the car’s components, including its engine, survived the fire and sinking of the ship. The loss of the Norseman was a major blow to the automotive world, as it represented a bold step forward in design and engineering.

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Aug 03 2025 Robert & Rose Blake 7:07 PM

The car shown is the 1956 Chrysler Norseman - a one off concept car designed by Virgil Exner. On route to be exhibited at that Chrysler Auto show aboard the Andrea Doria. The Andrea Doria collided with the Stockholm on July 1956. The car is currently entombed with said ship at the bottom of the Atlantic.

Aug 03 2025 Bob Barauskas 7:14 PM

The Vehicle is a 1956 Chrysler Norseman. Designed by Virgil Exner, build by Ghia, near Turin, it was loaded on the Liner Andrea Doria for shipment to the United States. Unfortunately, it sank off the coast of the U.S. and lost all of its cargo. Today the automobile lies in the second hold of the Andrea Doria at the bottom of the ocean. By the time it was found, it denigrated into a pile of debris,
with only the wheels being recognizable.

Aug 03 2025 Marc Alssid 8:51 PM

1956 Chrysler Norseman Concept Vehicle. Designed by Virgil Exner, body was fabricated by Ghia.
A victim of the sinking of the Andrea Doria, July 26, 1956.
Its disintegrated remains lie in Cargo hold #2 of the Liner Andrea Doria off the coast of Nantucket.

Aug 04 2025 George Ellis 4:36 AM

The Chrysler Noreseman was a show car designed under the direction of Virgil Exner. It went to the bottom of the Atlantic in the hold of the ill-fated Andrea Doria, where it rests today. It was built in 1958.

Aug 04 2025 Art Kleiner 6:17 AM

1956 Chrysler Norseman.
Designed by Virgil Exner in the US, built by Ghia in Italy.
The Norseman was aboard the Adrea Doria when it sank while crossing the Atlantic in July of 1956.
The car (actually very little remains of it today) is at the bottom of the Atlantic Ocean off of Nantucket. 

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Aug 04 2025 Art Kleiner 6:18 AM

One more photo of the Norseman.

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Aug 04 2025 Stephen MacNish 9:49 PM

1956 Chrysler Norseman, designed by Ghia (I think), shipped to the US on the Italian liner Andrea Doria which was rammed by the Swedish ship Stockholm and sunk off the south coast of Long Island.  The Norseman (or what’s left of it) remains in one of the cargo holds of the Andrea Doria on the bottom of the sea.

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